The Business Side of Photography, Handled
Lens takes a booking from first inquiry to final payment: the contract and model release signed online, the retainer collected, the payment plan running, reminders going out, and every client detail in one place. You get more time behind the camera and less time in your inbox.
Contract + retainer first
Never Shoot Without a Signed Contract
A signed agreement and a paid retainer protect you if a date is cancelled. Lens can require both before a booking is confirmed.
Automatic payment reminders
Stop Chasing Payments
Installment reminders go out automatically, and clients pay from a link. You don't have to send the awkward "just following up on the balance" email anymore.
Prepared for every shoot
Every Detail Before the Shoot
Questionnaires, shot lists, timelines, and model release status are on the booking, and on your phone on the day.
3 seats free
Built for Solo Shooters and Small Studios
Run it alone, or add associates and second shooters with their own schedules. Your first three seats are free.
Everything your business runs on
Booking, client records, forms, payments, reminders, and messaging in one system — instead of five apps that don’t talk to each other.
Contracts and Model Releases, Signed Online
Send your photography agreement and model release for e-signature as soon as a client says yes. Signed copies attach to the booking, so you always know who has signed and who hasn't.
Retainers That Lock In the Date
Collect a retainer by card when the contract is signed, so a date isn't held until it's paid for. No more "I'll Venmo you this weekend."
Payment Plans and Automatic Reminders
Split a wedding package into installments and let Lens send the reminders. Clients pay online through Stripe, and you see the outstanding balance on every booking.
Online Booking for Sessions and Mini-Session Days
Clients pick a time for headshots, portraits, or a discovery call from your website or Instagram link. Mini-session days sell out on their own, with a waitlist for cancellations.
Questionnaires and Shot Lists
Send a wedding or session questionnaire before the shoot. Family groupings, must-have shots, venue details, and the planner's number end up on the client record instead of buried in an email thread.
Client Records From Inquiry to Delivery
Every client has one profile: event date, partner, venue, how they found you, style preferences, portfolio permissions, documents, invoices, and message history.
Invoices for Every Kind of Shoot
Bill a wedding package, add a second shooter or extra hours, or invoice a corporate client. Professional invoices go out by email and can be paid online.
Reminders and Messaging in One Inbox
Automatic shoot reminders by text and email, plus SMS and WhatsApp conversations with clients, all in one place. Announce mini sessions to your whole list with one broadcast.
Gift Cards and Session Credit
Sell session gift cards for the holidays and apply them at checkout. Prepaid credit sits on the client's account until they book.
AI Assistant That Writes Like You
Draft inquiry replies, session prep guides, and mini-session announcements in your voice. Ask which bookings still owe a balance. Nothing goes out until you approve it.
Live in an afternoon, not a quarter
No implementation team, no data-migration project. Guided setup gets you running the same day.
- 01
Add Your Sessions and Packages
Start from suggested wedding, portrait, headshot, and event packages, then set your own prices, retainer, and payment terms.
- 02
Capture the Inquiry
New inquiries become client records with the event date, venue, and how they found you. Reply fast with an AI-drafted message in your voice.
- 03
Send the Contract, Collect the Retainer
One link to the agreement and model release. Once signed, the client pays the retainer and the date is booked.
- 04
Prep and Shoot
The questionnaire fills in the shot list. Reminders go out before the shoot, and every detail is on your phone on the day.
- 05
Deliver and Get Paid in Full
Installment and final-balance reminders run on their own. Close out the booking and ask for a review once the gallery is delivered.
What Changes When You Switch
E-Signed Contracts
Retainers & Payment Plans
Online Booking
Questionnaires
SMS & WhatsApp
Mobile App
Free for Up to 3 Seats
Why practices choose Lens
- Contract, release, retainer, and booking in one flow
- Payment plans with automatic reminders, so you aren't chasing balances by hand
- Questionnaires and shot lists stored on the client record
- Free for your first three seats; you pay only as the studio grows
Free for Solo Photographers. Simple Per-Seat Pricing as You Grow.
Your first three team members are free, permanently. Add associates, second shooters, or a studio manager for $29 per seat per month. No contracts, and every feature is on every plan.
Free
For solo photographers and small teams of up to three.
- Up to 3 team members
- Unlimited clients and bookings
- Contracts and model releases with e-signature
- Retainers and online payments
- Online booking and reminders
- Questionnaires and client records
- Invoices
- Mobile app
Studio
For studios adding associates and second shooters. You pay only for seats beyond the first three.
- Everything in Free
- $29 per seat per month after 3 seats
- Payment plans and gift cards
- Mini-session waitlists
- SMS, email, and WhatsApp messaging
- Broadcast campaigns
- AI assistant
- Team schedules and reports
Free for up to 3 team members · no credit card required · cancel anytime
Ready to transform your studio?
Lens takes a booking from first inquiry to final payment: the contract and model release signed online, the retainer collected, the payment plan running, reminders going out, and every client detail in one place. You get more time behind the camera and less time in your inbox.
Free for up to 3 team members · no credit card required