Fill Your Solar Installation Calendar With Pre-Qualified Homeowners
Lumina identifies high-potential rooftops, calculates real savings with local utility rates, and delivers educated homeowners who already understand their ROI. Stop cold-knocking — start installing.
42%
Pre-Educated Homeowners
Leads arrive already understanding their savings, tax credits, and panel layout. Your sales team spends 70% less time educating and more time closing. Average sit-to-close rate: 42%.
93%
Only Viable Rooftops
AI filters out shaded, north-facing, and structurally unsuitable roofs before a single dollar is spent on outreach. No more wasted appointments on homes that can't go solar.
Real rates
Hyper-Local Accuracy
Savings projections use the homeowner's actual utility provider, rate schedule, and local incentives — not national averages. Homeowners trust numbers that match their bill.
Exclusive to Your Brand
Every mailer, report, and landing page carries your company branding. These are your leads, generated by your campaigns — never shared with competing installers.
Everything your business runs on
Booking, client records, forms, payments, reminders, and messaging in one system — instead of five apps that don’t talk to each other.
Roof Suitability Analysis
AI evaluates every rooftop in your territory for pitch angle, compass orientation, tree shading, and available square footage. Only properties with genuine solar potential make it into your pipeline.
Utility Savings Projections
Automatically calculate 25-year savings using real utility rates from the homeowner's provider, local solar irradiance data, and current net metering policies. Personalized, not generic.
IRA Tax Credit Calculator
Estimate federal Investment Tax Credit (30%), state rebates, and SREC income for each property. Homeowners see their true out-of-pocket cost before you ever knock on the door.
AI Panel Placement Rendering
Show homeowners a photorealistic visualization of solar panels on their actual roof — correct panel count, optimal layout, and estimated kW capacity. Seeing is believing.
Homeowner Education Reports
Branded PDF reports mailed or emailed to prospects with their roof analysis, savings projection, tax credits, and panel rendering. Pre-educate homeowners so your sales appointment is a closing appointment.
Direct Mail & Email Campaigns
Personalized mailers featuring the homeowner's property with panels rendered, monthly savings highlighted, and a QR code to their custom report page. Email drip sequences reinforce the message over 30 days.
Lead Scoring & Qualification
Score every property on roof suitability, energy consumption patterns, home value, utility rates, and neighborhood adoption. Focus your team on the homeowners most likely to sign.
Installer Matching & CRM
Route leads to the right installer based on territory, crew availability, and system size. Track every lead from first touch through permit, install, and interconnection.
Live in an afternoon, not a quarter
No implementation team, no data-migration project. Guided setup gets you running the same day.
- 01
Define Your Territory
Set your service area by zip code, city, or draw a custom boundary. Lumina immediately begins analyzing every residential rooftop within your territory.
- 02
AI Evaluates Every Roof
Machine learning models assess roof pitch, orientation, shading, available area, and structural indicators. Each property receives a solar suitability score from 0 to 100.
- 03
Savings Are Calculated Automatically
Using the homeowner's actual utility provider, current rates, local net metering policies, and federal/state incentives, Lumina generates a personalized 25-year savings projection for each property.
- 04
Outreach Reaches the Right Mailboxes
Personalized mailers and emails showcase the homeowner's roof with AI-rendered panels, their estimated monthly savings, and available tax credits. Each piece drives to a branded landing page.
- 05
Homeowners Request Consultations
Pre-educated homeowners submit consultation requests through your branded portal. They already know their savings, see their panels, and understand the IRA credit. Your appointment is a closing meeting.
- 06
Track From Lead to Interconnection
Manage your entire pipeline in Lumina's CRM — from initial outreach through site survey, design, permit, installation, inspection, and utility interconnection.
Why Solar Installers Choose Lumina
Roof Suitability AI
Real Utility Rate Savings
Panel Rendering
IRA Credit Calculator
Direct Mail Automation
Exclusive Leads
Full CRM
Why practices choose Lumina
- Exclusive leads under your brand — never shared with competing installers
- AI panel rendering on the homeowner's actual roof converts 3x better than stock imagery
- Real utility rate calculations build trust — homeowners verify against their own bills
- End-to-end from lead gen to interconnection tracking — no patchwork of tools
Trusted at the chairside
“Lumina's savings projections are dead accurate. Homeowners show up to appointments already sold — they just want to pick their panel brand. Our close rate hit 48% last quarter.”
Rachel Nguyen
Owner · Brightpath Solar
“We used to buy 200 shared leads a month and close maybe 15. Now we generate 80 exclusive leads through Lumina and close 35. Better leads, lower cost, no competition.”
James Hartley
Director of Sales · Suncoast Energy Solutions
“The panel renderings are the secret weapon. When a homeowner sees their actual house with panels on it and a $187/month savings number, the conversation shifts from "if" to "when."”
Maria Gonzalez
Regional Manager · Verde Solar
Transparent Pricing for Solar Professionals
From independent installers to regional solar companies. Scale your lead generation without scaling your team.
Starter
For independent installers building pipeline in a single market.
- Up to 500 roof analyses/month
- Savings projections with local utility rates
- IRA tax credit estimates
- Basic lead scoring
- Email campaign builder
- CRM with pipeline tracking
- Branded homeowner reports (PDF)
Growth
For growing solar companies ready to own their metro market.
- Up to 2,000 roof analyses/month
- AI panel placement rendering
- Advanced scoring with consumption data
- Direct mail automation (postage extra)
- Email drip sequences
- Neighborhood adoption targeting
- Multi-rep CRM with territory routing
- Priority support
Enterprise
For regional installers and solar franchises with multi-market operations.
- Unlimited roof analyses
- White-label reports & landing pages
- Custom utility rate integrations
- Multi-branch territory management
- Installer matching & routing
- API access & CRM integrations
- Dedicated account manager
- Custom campaign design
- SREC & REC income modeling
Free for up to 3 team members · no credit card required · cancel anytime
Ready to transform your installer?
Lumina identifies high-potential rooftops, calculates real savings with local utility rates, and delivers educated homeowners who already understand their ROI. Stop cold-knocking — start installing.
Free for up to 3 team members · no credit card required