Turn Any Address Into an ADU Opportunity
Parcel uses property intelligence and AI rendering to identify buildable lots, generate photorealistic ADU visualizations, and deliver pre-qualified homeowner leads directly to your pipeline — before your competitors even know the opportunity exists.
3x faster to market
Leads Before the Competition
Property intelligence identifies ADU-eligible lots as soon as zoning changes take effect. You reach homeowners while competitors are still reading the ordinance update.
4x higher response rate
Visuals That Sell the Conversation
A homeowner who sees a photorealistic ADU on their own backyard is 4x more likely to book a consultation than one who receives a generic brochure. AI rendering makes every mailer personal.
68% lower cost per lead
Only Pay for Quality
Zoning verification and lead scoring eliminate dead-end properties before you spend on outreach. Every dollar goes toward homeowners who can actually build — and want to.
End-to-end analytics
Full Funnel Visibility
Track every lead from property identification through outreach, consultation, and signed contract. Know your cost-per-acquisition, conversion rate, and revenue per campaign in real time.
Everything your business runs on
Booking, client records, forms, payments, reminders, and messaging in one system — instead of five apps that don’t talk to each other.
Property Intelligence Engine
Ingest parcel data, zoning overlays, lot dimensions, setback requirements, and existing structures for millions of properties. Instantly score any address for ADU feasibility without manual research.
AI-Generated ADU Renderings
Upload a satellite photo or street view and get photorealistic renderings of an ADU on that specific property. Detached, attached, garage conversion, or JADU — the AI adapts to the lot and local style.
Automated Zoning Verification
Cross-reference lot size, setbacks, FAR limits, and local ADU ordinances in real time. Know whether a property qualifies before you spend a dollar on outreach — and show homeowners the proof.
Financial Analysis Reports
Generate homeowner-ready reports with construction cost estimates, rental income projections, ROI timelines, and property value impact. Give prospects the numbers that close the conversation.
Direct Mail & Digital Campaigns
Launch targeted outreach to high-feasibility homeowners with personalized mailers and emails — complete with their property rendering, financial summary, and a branded landing page link.
Contractor Matching & Routing
Route qualified leads to contractors by service area, availability, and specialty. Track conversion from lead to consultation to signed contract — and only pay for leads that convert.
Homeowner Portal
Each prospect gets a branded portal with their property rendering, feasibility report, financial analysis, and a direct line to a matched contractor. Warm leads close themselves.
Lead Scoring & Prioritization
Score every property on lot size, zoning, homeowner tenure, equity, neighborhood comps, and engagement signals. Focus outreach dollars on the addresses most likely to convert.
Live in an afternoon, not a quarter
No implementation team, no data-migration project. Guided setup gets you running the same day.
- 01
Define Your Market
Select your target zip codes, cities, or counties. Parcel ingests parcel data, zoning overlays, and property records for your entire service area.
- 02
Score & Filter Properties
The intelligence engine scores every parcel on buildability — lot size, setbacks, zoning compliance, homeowner equity, and tenure. You see a ranked list of your best opportunities.
- 03
Generate AI Renderings
Select high-scoring properties and generate photorealistic ADU renderings placed on the actual lot. Detached units, garage conversions, or JADUs — each rendering matches the property and local architectural style.
- 04
Launch Outreach Campaigns
Send personalized direct mail and email campaigns featuring the homeowner's property rendering, feasibility summary, and estimated rental income. Each piece links to a branded landing page.
- 05
Capture & Route Leads
Interested homeowners visit their personalized portal, explore the financial analysis, and request a consultation. Leads are scored, qualified, and routed to your sales team or a matched contractor.
- 06
Close & Track Revenue
Follow every lead through your pipeline from first touch to signed contract. Measure campaign ROI, cost per acquisition, and revenue attribution across all your markets.
Why Contractors Choose Parcel
AI property renderings
Automated zoning verification
Financial analysis reports
Direct mail integration
Homeowner portal
Lead scoring & routing
Why practices choose Parcel
- AI renderings placed on the actual property — not generic stock images
- Zoning auto-verified against local ordinances before you spend on outreach
- Full pipeline from property data to signed contract in one platform
- Commission-only contractor model available — pay only when leads convert
Trusted at the chairside
“We sent 500 personalized mailers with AI renderings and booked 47 consultations in two weeks. Nothing else we have tried comes close to that response rate.”
David Chen
CEO · Pacific ADU Builders
“The zoning verification alone saves us 20 hours a week. We used to manually check every lot — now Parcel does it before we even reach out.”
Maria Santos
Head of Sales · Golden State ADU
“Homeowners see their backyard with an ADU on it and the conversation shifts from education to logistics. The renderings are the single best sales tool we have ever used.”
James Nakamura
Founder · Backyard Homes Co.
Pricing That Scales With Your Pipeline
Start small and grow. No long-term contracts — upgrade, downgrade, or cancel anytime.
Starter
For contractors testing ADU lead gen in a single market.
- Up to 500 property lookups / month
- 50 AI renderings / month
- Zoning verification
- Basic financial reports
- Email outreach campaigns
- Lead dashboard
- Standard support
Growth
For established contractors scaling across multiple zip codes.
- Everything in Starter
- Up to 2,500 property lookups / month
- 250 AI renderings / month
- Direct mail campaigns (postage extra)
- Homeowner portal with branded URLs
- Advanced lead scoring
- Contractor routing (up to 5 contractors)
- Priority support
Enterprise
For ADU companies and franchises running volume lead gen operations.
- Everything in Growth
- Unlimited property lookups
- Unlimited AI renderings
- Multi-market campaign management
- Unlimited contractor routing
- Custom API integrations
- White-label homeowner portal
- Dedicated account manager
- Custom lead scoring models
Free for up to 3 team members · no credit card required · cancel anytime
Ready to transform your operator?
Parcel uses property intelligence and AI rendering to identify buildable lots, generate photorealistic ADU visualizations, and deliver pre-qualified homeowner leads directly to your pipeline — before your competitors even know the opportunity exists.
Free for up to 3 team members · no credit card required